Despite the growth of online shopping, big box retailers that have sales operations online and physical retail are also adamant that the majority of purchasing decisions are still being made in physical stores.
They also claim that its stores create online customer traffic to physical stores, since many customers after researching the products on the sites tend to go the shops to understand and evaluate the product more closely.
This kind of trend is occurring even more frequently with electronics, because the consumer feels the need to know more, test the functions and compare with other products in the same class.
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